A Cross-Validation Study of the Other Customers Perceptions Scale in the Context of Sport and Fitness Centres. [Un estudio de validación cruzada sobre la escala de percepción de otros consumidores en el contexto de centros deportivos y de fitness].

Nicholas D Theodorakis

Resumen


This study aimed to extent the use of the Other Customer Perception (OCP) scale by testing its psychometric properties and its generalizability in the context of sport and fitness centres. 360 members of three fitness clubs in Greece participated in the study. They were randomly divided into two subsamples (a calibration and a validation sample). Using Confirmatory Factor Analysis and composite reliability estimates the construct validity of OCP was supported. A cross-validation approach using invariance testing procedures across the two samples further supported the validity and generalizability of OCP in sport and fitness settings. OCP was found to be a reliable and valid scale for assessing the role of other customers in the service experience.

Resumen

Esta investigación ha pretendido extender el uso de la escala de percepción de otros consumidores (OCP) por medio de la evaluación de sus propiedades psicométricas y su generalización en el contexto de centros deportivos y de fitness. La muestra la compusieron 360 miembros de tres clubes de fitness en Grecia, los cuales fueron divididos en dos submuestras (calibración y validación, respectivamente). Tras la aplicación del análisis factorial confirmatorio y estimaciones de fiabilidad compuesta, los resultados indican la validez de constructo de la escala. Además, se ha realizado un análisis de invarianza para el estudio de validación cruzada, que ha apoyado la generalización de su validez en este contexto de estudio. Por tanto, esta escala es fiable y válida para evaluar el papel de los otros consumidores en la experiencia con el servicio.

http://dx.doi.org/10.5232/ricyde2014.03505

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Palabras clave/key words


perceptions of other customers; service experience loyalty; sport fitness; percepción de otros consumidores; experiencia con el servicio; marketing deportivo.

Texto completo/Full Text:

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RICYDE. Revista Internacional de Ciencias del Deporte
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Publisher: Ramón Cantó Alcaraz
ISSN:1885-3137 - Periodicidad Trimestral / Quarterly
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