A Conceptual Model to Measure Football Player’s Market Value. A Proposal by means of an Analytic Hierarchy Process. [Un modelo conceptual para medir el valor de mercado de los futbolistas. Una propuesta a través de un proceso analítico jerárquico].

Carlos Poza



The aim of this article is to propose a conceptual model to estimate football players’ market value, particularly in the position of forward. The model has been constructed by means of the Analytic Hierarchy Process (AHP) and the participation of 26 football experts from the Spanish Leagues. The model is composed of three kinds of primary attributes: sports variables, personal skills variables and professional variables. Within each primary attribute, there are a range of 6-10 variables whose weights have been calculated thanks to the football experts’ participation. The main results show that the sport variable is the most important factor to determine the market value, closely followed by personal skills. Furthermore, goals per match, competitiveness and contract duration are the most important directly observed variables to explain the forwards’ market value. Notwithstanding, there are other tangible and non-tangible factors that we should consider in order to improve the valuation accuracy.


El objetivo de este artículo es proponer un modelo conceptual para estimar el valor de mercado de los jugadores de fútbol, en particular de los delanteros. El modelo se ha construido a través de un Proceso Analítico Jerárquico y la participación de 26 expertos en fútbol de las Ligas españolas. El modelo se compone de tres atributos: variables deportivas, variables de habilidades personales y variables profesionales. Dentro de cada atributo, hay un rango de 6-10 variables cuyas ponderaciones se han calculado gracias a la participación de los expertos en fútbol. Los principales resultados muestran que la variable deportiva es el factor más importante para determinar el valor de mercado, seguido de cerca por las habilidades personales. Además, los objetivos por partido, la competitividad y la duración del contrato son las variables directamente observables más importantes para explicar el valor de mercado de los delanteros. No obstante, hay otros factores tangibles e intangibles que debemos tener en cuenta para mejorar la precisión de la valoración.



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Palabras clave/key words

football player; valuation; market value; analytic hierarchy process (AHP); Jugador de fútbol; valoración; valor de mercado; Proceso Analítico Jerárquico.

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RICYDE. Revista Internacional de Ciencias del Deporte
Publisher: Ramón Cantó Alcaraz
ISSN:1885-3137 - Periodicidad Trimestral / Quarterly
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