Influencia de la información sobre actividad física y gasto energético en la decisión del consumidor universitario. [Influence of information on physical activity and energy expenditure on university consumer decisions].

Michelle Matos Duarte, Eduardo Almenara, Luis A. Berlanga


El estilo de vida de la sociedad actual es uno de los responsables del desequilibrio energético entre las calorías ingeridas y las gastadas, por lo que mejorar la educación nutricional de los ciudadanos y despertar la conciencia sobre la importancia del ejercicio podría revertir en parte esta situación. Para ello, una de las estrategias que se está llevando a cabo es el etiquetado con el método Actividad Física Equivalente al Gasto Calórico (PACE). El objetivo del estudio fue analizar la influencia del etiquetado según el método PACE sobre la elección de los productos que se consumen en una máquina expendedora tipo “vending” ubicada en un campus universitario. Estudiantes de diferentes Grados de una universidad privada (24 mujeres y 19 hombres, 20,77±2,42 años) respondieron a una encuesta mediante un código QR expuesto en un póster con el etiquetado PACE en una máquina “vending”. El 63% (n=27) de los participantes cambiaron su intención de compra al recibir las informaciones del etiquetado PACE. Al comparar entre sexos, el 75% (n=18) de las mujeres cambió de decisión frente al 47% (n=9) de los hombres. Presentar la información calórica de un producto de forma visual y relacionarla con el equivalente en actividad física con el método PACE puede tener un efecto positivo sobre la decisión de compra de los consumidores de una máquina “vending”. Además, este efecto positivo parece ser más destacado en las mujeres con respecto a los hombres.


The lifestyle of today's society is one of the factors responsible for the energy imbalance between calories ingested and calories expended, so improving nutritional education and raising awareness about the importance of physical activity could reverse these events. One of the strategies that is being carried out is labelling products with the method Physical Activity Calorie Equivalent (PACE). The objective of the study was to analyze the influence of labeling according to the PACE method on the choice of products consumed in a vending machine located on a university campus. Students of different Bachelor Degrees from a private university (24 women and 19 men, 20,77 ± 2,42 years) answered to a survey using a QR code showed on a poster with the PACE label on a vending machine. 63% (n=27) of the participants changed their purchase intention after getting the information about the PACE labelling. When comparing between genders, 75% (n=18) of women changed their decision compared to 47% (n=9) of men. Giving the caloric information of a product visually and relating it to the equivalent in physical activity with the PACE method has a positive effect on the consumer's purchase decision for a vending machine. Furthermore, this positive effect seems to be more remarkable in women compared to men.


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Palabras clave/key words

calorías; actividad física; gasto energético; calories; physical activity; energy expenditure.

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RICYDE. Revista Internacional de Ciencias del Deporte

Publisher: Ramón Cantó Alcaraz
ISSN:1885-3137 - Periodicidad Trimestral / Quarterly
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